Is the web dead? Hell no. And it ain’t no zombie neither!
This is a persistent contemporary meme but whilst it makes great link bait and I don’t blame mobile startups pushing their wares, I don’t buy it.
The proposition generally takes the form that mobile is killing the web and the argument, if you can call it that, is that apps are trouncing the web on mobile and mobile is growing like crazy, here and perhaps more importantly overseas in countries like China. Furthermore, people are spending more time on mobile. Indeed, they may even be spending more time on mobile than on PC like devices on the web.
But is it credible there are no enduringly use cases for web applications? Can’t the web do anything better than a mobile app? Isn’t it possible that a more likely outcome is that the web will continue to have a healthy existence for those valid use cases and that mobile apps will live alongside - each doing what they do best as determined by the market?
Perhaps history can teach us something. Has the rise of social networking sites killed off all sites that aren’t ‘social?’ No. Of course not. Because there are valid use cases of businesses that just aren’t focused that heavily on the social graph and don’t benefit that much from social data.
Imho the ‘web is dead’ argument ignores the following:
a) there is value in links and there is some content better suited to the web than mobile apps
b) some content and some applications require a bigger form factor than mobile
c) some applications benefit from heavy integration of a great deal of different sorts of data and functionality - hard to do in an app. Apps can nibble away at well defined ‘mini tasks’ but are not at their best when the application more complex and the workflow just ‘is’ tricky. Not everything can be distilled into something simple.
d) the fact that people are spending more time on mobile than on PCs does not mean that their PC usage is cratering. Most mobile time is new time. People are using mobile in buses, on trains, snatching moments here and there all through the day and this time adds up but it isn’t the same kind of usage and the new usage doesn’t automatically displace the old. The total time people are spending online is increasing.
e) most mobile usage is games and a subset of social networking activities. A lot of this activity is not replacing traditional time online.
f) mobile is very well suited for short bursts of tasks and games but not for content creation
etc etc
Basically, mobile and desktop/laptop will coexist in technologically mature societies like the US. Despite the valid enduring use cases for desktop/laptop the situation will likely evolve differently in countries such as China.
